Fast Reaction, Slow Decision

The part of our brain that deals with delayed gratification is shrinkingone magazine built a business around our collective desire to slow down 

In today's fast-paced world, in fact, Fourth Quarter 2013 Commentary

Collectively, we want things now - and better than ever before. Scientists call this "impulsive" thinking and the world we live in rewards it immediately! Unfortunately, we often pay a long-term price. I know that when I get a chance to slow down, I find that all I really want to do is stay slowed down a little longer. . . perhaps you feel the same way.

It turns out, the more clearly we imagine ourselves in the future, the better we are at making non-impulsive decisions. The more we strengthen our hippocampus, the more gifts we give ourselves both financially and personally.

Here's an exercise: Take time to paint a more clear picture of your future. What does having more money mean for you? Hold onto those clear images. Write them down. 

With this in mind, I encourage you to read the recent commentary from our equity analyst team lead by Dr. Tom Howard at Athena Invest.  While not all years deliver results like these, they sure do reward long-term investors. 

Download Athena's Latest Commentary:

If this commentary sparks your interest, consider attending our Lunch & Learn event next Tuesday, February 25 at 11:30 at Maggianos in the Denver Tech Center to hear Dr. Howard speak about market fallacies and investor behavior. To RSVP, call our office at (303) 690-5070 or e-mail

As some of you know, Dr. Howard is a leader in Behavioral Portfolio Management. We had such a large response to our Lunch & Learn event last month that we've invited him back for an encore presentation!

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