May 4, 2021 | 00:38:25 | E25
Lauren Cammarata Snow, attorney with Goodspeed and Merrill, teaches the experts about intellectual property. Learn the two types of IP and the differences between hard and soft IP. Learn the value and the purpose of patents, trademarks and copyrights. Laugh as you learn about why a patent is more than a feeling.
Learn about what you can and cannot patent. Learn how to protect yourself and your company when developing an idea. Learn about trade dress, trademarks and trade names. Learn about the limits to common law protections. Learn about the differences, the advantages and costs of filing at the State and Federal levels. Finally, learn about Crayons, Coke, Kleenex and different ways to protect your brand.