Our Core Values and
Guiding Principles

We rely on our 12 core values to set priorities, resolve ethical dilemmas, act in our clients’ good faith, and provide a consistently exceptional experience for everyone we meet.

12 Core Values and Guiding Principles

We do important work. It is necessary and good. Our work is the mark we leave on the world.
We put our clients’ interests ahead of our own.
Like a family, our clients trust us, and we trust our clients.
We commit to improvement—in our knowledge, in our capabilities, in our clients’ well-being, and in the way we conduct business.
We are optimists! We can do it! Our clients invest in this spirit.
We have only one standard—our very best. With every meeting, every interaction, every decision, we give it our all or we don’t do it at all.
We are prepared, on time, and excellent. We do what we say we are going to do. We can only volunteer ourselves.
Communicating with our clients is the most important way we can use our time.
We are 100% confident that everyone on our team can provide any person we meet with an AIFS experience that is second-to-none.
We act with dignity and courtesy to clients, team members, and all of our business partners.
Our financial stewardship enables us to serve our clients.
We operate with a spirit of gratitude.

Why Choose Us

Our advisors and client care team members have earned a broad array of securities industry licenses and financial planning designations and complete rigorous ongoing education requirements to stay at the top of our industry.

Why Choose Us

Our History

Clients have counted on A&I Financial Services to navigate financial decisions for over 30 years. We are a second-generation, Colorado-owned and operated firm. As an independent firm, we are free to select the financial partners, products and service providers that will best position our clients for success.

Our Community

Our team members volunteer for a number of organizations and serve as a resource for a variety of news outlets.

Our Core Values and Guiding Principles

12 Core Values and Guiding Principles

Why Choose Us

Our History

Our Community

Our Core Values and
Guiding Principles